The Simplicity Cycle: Soda, Swordsmen, and Road Maps

Posted by Dan Ward |07 Jul 15 |

July 7, 2015

Complexity is a two-liter bottle of soda.

Doled out in reasonable quantities and at appropriate times, it’s not bad. In fact, it can be pleasant as an occasional accompaniment to a balanced meal or as a refreshing treat on a hot day. Unfortunately, we’re guzzling gallons of the stuff every day and it’s killing us.

The fact that humans have a taste for sweetness is neither a genetic flaw nor a psychological disorder. It’s a survival trait, passed down from our ancestors who needed to find high concentrations of calories in order to stay alive and thus developed an affinity for sugar. This preference became a problem in the modern era, where we have easy access to unlimited quantities of cheap, industrial-strength concentrations of carbonated high-fructose corn syrup, packaged in attractively colored cans and bottles. Instead of survival, we ended up with obesity and diabetes.

Similarly, humans gravitate toward complexity, in our technologies and religions, our laws…read more
By Dan Ward