How to Succeed as an Experience Designer in Advertising Agencies

Posted by Ellen van den Berg |14 Apr 15 |

April 14, 2015

At tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience. In full-service digital agencies, cross-disciplinary teams work on projects from kick-off to delivery. Both types of organizations often work on projects and products in an agile way.

In advertising agencies, however, creative teams of two (art-direction + copy), aligned with strategy, traditionally develop concepts for campaigns. It’s generally only after client approval of a concept that other disciplines—like experience design—get involved.

On quite a few occasions, I’ve seen UXers wheeled into a project after the point of no return, only to have to explain that a concept was not feasible for technical reasons or—…read more
By Ellen van den Berg